Creating History: The Real Story Of Pakistan Fashion Week
Creating history by launching Pakistan Fashion Week and branding Pakistan internationally, officially. The very best of Pakistan at the very best of an official IMG Fashion Week circuit event. The Lakme Fashion Week is attended by the world’s leading fashion buyers and media and so was the launch of PFW in 2007. Led by none other than Asim Qureshi.
The analogy is similar to cricket where an ICC accreditation is a must for cricket and its records to be recognized globally. Definitely in the case of Pakistan and its fashion industry it is the first time this happened and is recognized as Pakistan Fashion Week on the circuit. Therefore, making dreams come true for many in the business of fashion, branding, and media.Critically important for the ready to wear fashion and textile industry based in Pakistan in terms of exports and local market expansion.
Read the full story by Maria Umer on this :
Originally published at https://asimqureshi.com/creating-history-pakistan-fashion-week-launch/on May 27, 2018.