Apr 7Pakistan Floods : Never Forget | Sarah RezaThe Pakistan Floods in summer of 2022 has affected us in unprecedented ways. As of October 14, 2022: The flood-related humanitarian crisis has touched more than 33 million people. Causing 1,739 fatalities and uprooting close to 8 million people. Critical infrastructure, homes, and animals have all reportedly sustained extensive damage…Climate Change3 min readClimate Change3 min read
Apr 7From Pakistan to Newseum Washington D.C. | Asim QureshiMy visit from Pakistan to Newseum Washington D.C. is a cherished memory. Partially because it was arranged on the 4th of July. The independence day of the USA. …News3 min readNews3 min read
Apr 7PAKISTAN FASHION WEEK Creating History | Starring BrandsCreating history by launching Pakistan Fashion Week and branding Pakistan internationally, officially. The very best of Pakistan at the very best of an official IMG Fashion Week circuit event. The Lakme Fashion Week is attended by the world’s leading fashion buyers and media and so was the launch of PFW…Pakistan2 min readPakistan2 min read
Apr 7AMIR KHAN In Pakistan: BOLLYWOOD STAR| Asim QureshiAmir Khan in Pakistan 16 years ago served as the starting point of Prime Minister Imran Khan’s stroll down memory lane. Throwback images of the Bollywood megastar during his visit to the Shaukat Khanum Hospital in Lahore more than ten years ago were posted on the premier’s official Instagram page. Imran Khan, the head of the Shaukat Khanum Memorial Cancer Hospital and Research Center, had invited him to Lahore in December of 2004 to assist raise money for the hospital.Bollywood1 min readBollywood1 min read
Apr 7BHUTTO Documentary : Marketing a Legacy| Starring BrandsBhutto Documentary “You Cant Murder a Legacy” is the 2nd most challenging project that I was chosen to market in Pakistan. Thanks to Mandviwalla Entertainment, In Cinemas 11 June 2010, Two and half years after her assassination. The documentary is Directed by Duane Baugman. and premiered in the Sundance FIlm…Bhutto2 min readBhutto2 min read
Apr 7Music Streaming Boom: 2020 and Pakistan| M.AbdullahThe music streaming boom in 2020 means there has never been a better time for artists. To sell their rights as music publishing is at its peak. Most countries affected by COVID-19 lockdowns increased in users who engage digitally live streaming via platforms. Unlike in Pakistan, the rights to songs…Music3 min readMusic3 min read
Mar 27NARRATIVE: How To Build One That SELLS — Starring BrandsStory telling is central to understanding how to construct a narrative. A winning narrative, on the other hand, is about a story that inspires. What is our own story? OR, the original vision for which we were founded. Be it a brand, an individual, an organization, a political party, or…Narrative11 min readNarrative11 min read
Dec 17, 2021Sports Marketing: Game, Set, and Match — Asim QureshiThe original Sports Marketing Blog was published below on 03 March 2021. This is an updated version. Investors believe non-fungible tokens, or NFTs could have a strong future within sports. In the USA, there is a degree of uncertainty if you were to come across a rare baseball card. Unless…Cricket News5 min readCricket News5 min read
Dec 1, 2021Cricket Viewership: When Matches Become Battlegrounds — Asim QureshiCricket broadcasting immortalizes the game and its stars. Combating to win the shortest format of the game in stadiums as battlegrounds with players as superheroes.According to the ICC as well, India constitutes around 90 percent of over one billion fans of this sport. …Cricket4 min readCricket4 min read
Oct 30, 2021The Case For Cricket Education Programs In Schools — Sarah RezaThe case for cricket education programs in schools goes hand in hand with the DNA of our population. Firstly, it enables people of all backgrounds to have equal access and opportunity to participate. Secondly, we as a nation live and breathe cricket. These days online time spent by kids and…Cricket4 min readCricket4 min read
