My visit from Pakistan to Newseum Washington D.C. is a cherished memory. Partially because it was arranged on the 4th of July. The independence day of the USA. …

Creating history by launching Pakistan Fashion Week and branding Pakistan internationally, officially. The very best of Pakistan at the very best of an official IMG Fashion Week circuit event. The Lakme Fashion Week is attended by the world’s leading fashion buyers and media and so was the launch of PFW…

Amir Khan in Pakistan 16 years ago served as the starting point of Prime Minister Imran Khan’s stroll down memory lane. Throwback images of the Bollywood megastar during his visit to the Shaukat Khanum Hospital in Lahore more than ten years ago were posted on the premier’s official Instagram page. Imran Khan, the head of the Shaukat Khanum Memorial Cancer Hospital and Research Center, had invited him to Lahore in December of 2004 to assist raise money for the hospital.

Bhutto Documentary “You Cant Murder a Legacy” is the 2nd most challenging project that I was chosen to market in Pakistan. Thanks to Mandviwalla Entertainment, In Cinemas 11 June 2010, Two and half years after her assassination. The documentary is Directed by Duane Baugman. and premiered in the Sundance FIlm…

The music streaming boom in 2020 means there has never been a better time for artists. To sell their rights as music publishing is at its peak. Most countries affected by COVID-19 lockdowns increased in users who engage digitally live streaming via platforms. Unlike in Pakistan, the rights to songs…

The OTT Streaming platform trends are not a reality just yet in Pakistan. Probably won’t be unless smartphones and the internet make streaming affordable for the masses. This is also reflected in the mobile video experience score across Asia Pacific region 2020 report. …

In India for Brand Pakistan.? my first reaction also. This is how i came to know him. The man has a dream and it was in the “don’t even think about it” category. “I have never been there before. Just imagine. Therefore, going to war is much simpler if you…

Imran Khan once said, “I have always believed that one should not be scared of losing, I think that really is the key.” How resilient is that? Psychologists define resilience as the process of adapting well in the face of adversity, trauma, tragedy, threats, or significant sources of stress-such as…

The Code First of all, I believe that dreams are a fundamental part of everyone’s life. The challenge is to live them. To make them happen as a mission. To share knowledge as a virtue. So others can benefit. Therefore breaking it down into 4 key components. In other words, DO IT is my #leadership code. From the Man who did it in India for Pakistan. TWICE! Living the famous quote from Nelson Mandela “It always seems impossible until it’s done.”